ABOUT US
Horses are herd animals. Instinctively, they know the importance of working together. Their very existence in the wild depends upon it. It's about sticking together.
EAiST is based on that very principle- that unity effects positive change. And that’s why we have come together to form EAiST, the Equine Agricultural industry Strategies Team. We are a group of experienced leaders who are passionate about horses and horse people.
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Our Team
EAiST Consulting is proud to deliver a team of individuals with a proven track record of success
Industry Liaison Principal
Jim Whelan
Jim is well known as the voice and president of the Ontario Harness Horse Association. He was also a founding Director of Standardbred Canada and has served on the executive and chaired various committees for 11 years.
Jim is a proud advocate of the equine agricultural industry and has established positive international connections around the globe.
Chief Counsel & Legal Advisor
Jean-Marc Mackenzie
For more than two decades, Jean-Marc has been the trusted legal advisor of choice for a diverse spectrum of stakeholders across Canada's equine industry, including top owners, trainers, drivers, horse associations, racetrack operators, regulating authorities, and government officials.
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​As a Member of the Bar of Ontario, Jean-Marc holds a Law Degree and Master of Health Service Administration from Dalhousie University, in addition to a Master's in Education/Positive Psychology from the University of Missouri.
Communications Support, Strategy & Research
Bob Eaton
Bob Eaton has spent a lifetime achieving positive results in the advocacy business. His passion for social justice, fairness, equality, and equity are his guiding principles. As a defender of rights, and a celebrated negotiator, Eaton is a firm believer in due process, transparency, accountability, natural justice, and constitutional protections.
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Experienced, knowledgeable and focused, Bob Eaton has the skill set that achieves just outcomes for his clientele.
CORE PILLARS FOR GROWTH
Business & Human Resource Management
EAiST will guide you along the business side of your equine agricultural investment by getting you the right advice from the right people when you need it.
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EAiST will help you obtain a clear and concise view of revenues, costs, and profitability.
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With EAiST in your corner, you can make the right decisions to accelerate and support growth, while remaining within CRA compliance.
Access to Prioritized Health Care
Timely access to health care services is vital to your business. Working with horses means long days doing hard work with very large animals.
It’s physically challenging. And, like any other similar business, the equine agricultural industry cannot afford time lost in the Canadian health care system queue.
Just like any professional athlete, our high level performers require real time care in case of injury. EAiST makes that possible.